Customer Discovery | Rapid Prototyping | A/B Testing | Iteration | Adobe Creative Suite
During my experience with Koru, an intensive business and professional development program, my team and I worked with the Rhode Island tech startup, Swipely. Our task was to improve the recruitment of young talent to Swipely's sales team.
Conducted customer discovery, talking with our clients, Swipely and Swipely's potential recruits.
Developed a prototype that we believed would attract the type of recruit Swipely desired.
Conducted A/B testing to see how our prototype compared with our previous prototype and Swipely's current career fair materials, in the eyes of potential recruits.
Iterated #2 and #3 in light of feedback from the previous iteration.